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I was asked to create a social media series that embodies the spirit of Michino’s brand. Michino is a Parisian brand infused with Japanese aesthetics of minimalism and high quality products, so I opted for a strategy that combined clean, simple aesthetics with pieces of Paris- literally. After finding some interesting objects on the streets of Paris, I shot the content with the intention of creating images and video to be used on the feed cohesively or for a swipe through post. Along with some creative imagery, we did a series of videos showing what can fit inside each purse.

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